Why is CDE giving away a $5000 kiosk?
At previous Bowl Expos, I noticed that many attendees would walk by our booth and stare at the kiosk from a distance. Their curiosity of what this kiosk was doing in the middle of our booth made them stop and take notice. A few would come up and ask for a demonstration; however, a lot would simply stare at it from a distance.
One of the our goals in promoting the kiosks in bowling centers is to encourage this year’s attendees to have a “hands on” experience. In order to register for the free giveaway, the registration must be completed on the kiosk.
Once that has been done, the kiosk will be given away at the show’s conclusion to one lucky bowling center. To view our contest rules, please review them on this website. One of the strongest messages we want to convey is the ability to use the kiosk to capture important data about your customer. Once the registration for the giveaway is completed, we have established a way to communicate with the attendees after the show–particularly since we know they are open to the idea of having a kiosk in their bowling center.
The exact same thing can be done with a bowling center’s marketing plan. If you have a “casual” bowler that isn’t on a league, maintaining a database opens the door to marketing to this customerEnsuite, il sont libre de choisir parmi le grand nombre de компютриparty poker en ligne, offerts sur Online Gambling. via email or a mailer for an upcoming league. Perhaps a league bowler could be notified of an upcoming tournament at your center. Today, the opportunities to market to specific groups is limited only by the center’s inability to capture the customer’s profile (including email addresses).
CDE has developed a kiosk software program named ALEKSIS that takes the data from our bowling related software programs such as BLS, Tbrac, T332 and BTM and converts the data so that it can be viewed on a kiosk. ALEKSIS also makes the data “interactive”, meaning that the user can view information, but it can also enter information. We want to move the bowling industry towards this type of “self service” technology. Most every industry is moving in that direction such as airlines, health care and retailers. The bowling industry must keep in step with this trend in order to compete for their customer.
For example, a bowling center could hold a similar type contest (or have a frequent bowler program). All their customer has to do is register on the kiosk. Once that happens, the center builds a database that provides an opportunity to contact the customer again.
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